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WhatsApp templates › News & announcements
Utility template

Service maintenance notice WhatsApp template

Warn customers about planned maintenance or downtime that affects a service they use.

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Copy the message

Hi {{1}}, please note that {{2}} will be unavailable on *{{3}}* for planned maintenance. We expect the service to be back within {{4}}. Sorry for any inconvenience.

When to use it

Warn customers about planned maintenance or downtime that affects a service they use. Works well for saas, fintech, telecoms, utilities.

How to send it on WhatsApp

  1. Create a free ENB Technologies account and connect your WhatsApp Business number with Facebook (about 5 minutes).
  2. Open this template, change any words you like, and submit it to Meta. Approval usually takes minutes.
  3. Choose who gets it (only contacts who opted in to WhatsApp), fill in the personal details, then send now or schedule it.
  4. See who received, read and replied, and chat back from the shared inbox.

Questions

What is a WhatsApp message template?

A message format approved by Meta that businesses must use to start a WhatsApp conversation (for example a broadcast, reminder or order update). Once a customer replies, you can chat freely for 24 hours.

How long does Meta take to approve a template?

Usually a few minutes, sometimes up to 24 hours. Templates with clear wording, realistic examples and an opt-out button are approved fastest.

Why is this a utility template?

It confirms or updates something the customer asked for (like an order, booking or payment), with no promotional content. Utility messages cost less than marketing ones and are free inside an open 24-hour conversation.

Who can I send WhatsApp marketing messages to?

Only people who agreed to receive WhatsApp messages from your business. Email consent does not count. Every marketing message should let people opt out, for example with a “Stop promotions” button.

What do {{1}} and {{2}} mean?

They are placeholders filled in for each person, such as their first name or an order number. When you send with ENB Technologies, you choose what goes in each one.

Highlighted parts are filled in for each person.

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Send WhatsApp and email from one place

Broadcasts, automations and a shared inbox for your WhatsApp Business number.

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