80 free WhatsApp Business message templates
Copy-and-send WhatsApp message templates for promotions, orders, appointments, payments, events, reviews and holidays. Each one follows Meta's template rules and includes realistic examples, so approval is quick.
Flash sale
Announce a limited-time flash sale to customers who opted in on WhatsApp, with the discount and end date up front.
New arrivals
Let customers know fresh stock has landed and invite them to see the new collection first.
Back in stock
Tell customers a popular item they wanted is available again, so they can order before it runs out.
Price drop alert
Alert customers that the price of a product they viewed or saved has gone down.
Abandoned cart reminder
Remind a shopper about items left in their cart and make it easy to finish checking out.
Discount code
Send customers a discount code they can copy with one tap and use on their next order.
Weekend food special
Promote a weekend menu special or combo deal to diners and invite them to order or reserve.
Free delivery offer
Offer free delivery for a limited period to encourage customers to place an order.
Welcome new subscriber
Greet someone who just joined your WhatsApp list and tell them what kind of updates to expect.
Welcome discount
Welcome a new customer with a first-order discount code they can copy straight from the chat.
Account created
Confirm that a customer’s new account has been set up and tell them how to get started.
Gym membership welcome
Welcome a new gym member with their plan details, start date and what to bring on day one.
New student welcome
Welcome parents of a newly admitted student and share the resumption date and next steps.
Getting started tips
Help new users get value quickly by sharing the first step to take in your product.
WhatsApp opt-in confirmation
Confirm that a customer asked to receive order and account updates from you on WhatsApp.
Order confirmation
Confirm a new order with the order number, total and expected delivery date right after purchase.
Order shipped
Let the customer know their order has left your warehouse, with the courier and tracking link.
Out for delivery
Tell customers their order is on its way today, with the rider’s name and number so they can be ready.
Order delivered
Confirm that an order was delivered and give the customer an easy way to report a problem.
Food order ready
Let a diner know their takeaway or pickup order is ready to collect at the counter.
Order delayed
Warn a customer early that their delivery is running late and give the new expected date.
Order cancelled
Confirm that an order has been cancelled and explain when any refund will be made.
Appointment confirmation
Confirm a booked appointment with the date, time and place right after the customer books.
Appointment reminder
Remind a customer about their upcoming appointment a day before, so fewer people miss it.
Salon appointment reminder
Remind salon, barber or spa clients of their booking with the service and stylist name.
Clinic appointment reminder
Remind patients of a clinic, hospital or dental appointment and ask them to bring what they need.
Property viewing confirmation
Confirm a property inspection or viewing with the address, time and the agent who will meet the client.
Fitness class booking
Confirm a spot in a gym, yoga or dance class, with the class time and instructor.
Hotel booking confirmation
Confirm a hotel or short-let reservation with check-in and check-out dates and the booking reference.
Table reservation
Confirm a restaurant or lounge table reservation with the party size and time.
Payment received
Send a payment receipt on WhatsApp confirming the amount received and what it was for.
Invoice due reminder
Politely remind a client that an invoice is due soon, with the amount and due date.
Payment overdue
Follow up on an unpaid invoice that is past its due date, in a firm but friendly tone.
School fees reminder
Remind parents that school fees for the term are due, with the amount, deadline and how to pay.
Subscription renewal
Let customers know their subscription or membership renews soon, and what it will cost.
Refund processed
Confirm that a refund has been sent, with the amount and when it should reach the customer.
Rent due reminder
Remind tenants that rent or service charge is due, with the property, amount and due date.
Event ticket confirmation
Confirm an event ticket purchase with the ticket type, date and venue, plus a link to the ticket.
Event reminder
Remind registered attendees that the event is coming up, with the time, venue and entry details.
Webinar registration
Confirm a webinar or online class registration and send the join link.
Webinar reminder
Remind registrants shortly before a webinar or live class starts, with a one-tap join link.
Webinar replay
Share the recording of a past webinar with people who registered or missed it.
Event invitation
Invite customers or members to an upcoming event, launch party or workshop and ask them to register.
Open house invitation
Invite prospective buyers, tenants or parents to an open house or open day.
Event change notice
Tell registered attendees that an event’s date, time or venue has changed.
Review request
Ask happy customers to leave a short review after a purchase or visit, with a direct link.
NPS survey
Measure customer loyalty with a one-question Net Promoter Score survey on WhatsApp.
Salon visit feedback
Ask salon or spa clients how their visit went, with quick reply buttons to rate it.
Restaurant feedback
Ask diners how their meal and service were after dining in or ordering delivery.
Delivery rating
Ask customers to rate their delivery experience right after an order arrives.
Patient feedback
Ask patients for feedback on their clinic or hospital visit so you can improve care.
We miss you
Reconnect with customers who have not bought in a while and invite them back.
Win-back offer
Win back lapsed customers with a special discount code valid for a short time.
Inactive gym member
Encourage gym members who have stopped coming to book a session and get back on track.
Loyalty points balance
Remind members how many loyalty points they have and what they can redeem them for.
Refer a friend
Invite happy customers to refer friends, with the reward for both people.
Birthday offer
Send a birthday wish with a special gift or discount to make customers feel valued.
New product launch
Announce a brand-new product or service to your WhatsApp subscribers.
Opening hours change
Let customers know your store or office opening hours are changing, and from when.
New branch opening
Announce a new branch or location opening and invite customers to visit.
New menu
Tell diners about new dishes or a refreshed menu and invite them to try it.
Class schedule change
Tell enrolled students, parents or members that a class time or venue has changed.
Service maintenance notice
Warn customers about planned maintenance or downtime that affects a service they use.
Christmas greetings
Wish customers a merry Christmas and share your holiday offer or opening hours.
New Year greetings
Send a warm happy new year message to customers and thank them for their support.
Eid Mubarak greetings
Wish customers Eid Mubarak for Eid al-Fitr or Eid al-Adha, with an optional festive offer.
Easter greetings
Send customers happy Easter wishes and share your Easter weekend special.
Black Friday sale
Announce your Black Friday deals to WhatsApp subscribers with the discount and sale dates.
Valentine’s Day offer
Promote Valentine’s Day gifts, dinners or packages to customers shopping for loved ones.
Nigeria Independence Day
Celebrate Nigeria’s Independence Day on 1 October with customers, with an optional green-white-green offer.
Back to school
Promote back-to-school supplies, uniforms or enrolment ahead of the new school term.
Ramadan greetings
Wish customers Ramadan Kareem and share adjusted hours or iftar specials during the fasting month.
Church service reminder
Remind church members about Sunday service or a special programme, with the time and venue.
Mosque programme reminder
Remind the congregation about Jumu’ah, a lecture or a special programme at the mosque.
Donation thank-you
Thank a donor and confirm receipt of their donation, offering, pledge or tithe.
Call for volunteers
Ask members or supporters to volunteer for an outreach, event or community project.
Fundraising appeal
Invite supporters to give towards a project, with the goal and a secure donation link.
Community meeting notice
Notify members of an estate, association or cooperative about an upcoming meeting and agenda.
Impact update
Show supporters what their giving achieved with a short impact story and numbers.
Prayer meeting reminder
Remind members about a midweek prayer meeting, vigil or Bible study, including an online option.
Questions
What is a WhatsApp message template?
A message format approved by Meta that businesses must use to start a WhatsApp conversation (for example a broadcast, reminder or order update). Once a customer replies, you can chat freely for 24 hours.
How long does Meta take to approve a template?
Usually a few minutes, sometimes up to 24 hours. Templates with clear wording, realistic examples and an opt-out button are approved fastest.
What is the difference between marketing and utility templates?
Marketing templates promote offers, news or events. Utility templates confirm or update something the customer requested, such as an order or appointment. Meta prices and reviews them differently.
Who can I send WhatsApp marketing messages to?
Only people who agreed to receive WhatsApp messages from your business. Email consent does not count. Every marketing message should let people opt out, for example with a “Stop promotions” button.
What do {{1}} and {{2}} mean?
They are placeholders filled in for each person, such as their first name or an order number. When you send with ENB Technologies, you choose what goes in each one.
Turn these into broadcasts and automations
Connect your WhatsApp Business number and send to customers who opted in.
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