Email templates › Automation workflows › Donor thank-you journey
Nonprofits & communitiesDonor thank-you journey email automation
Thank new donors, show their impact, then invite them to give again. Turn first-time donors into regular supporters.
How it works
Starts when the tag “donor” is added. 3 emails over 90 days.
- Day 0: send “Thank you for your generous gift”
Design: Thank you template - Wait 30 days
- Day 30: send “See the difference you made”
Design: Company update template - Wait 60 days
- Day 90: send “Can you help again?”
Design: Donation appeal template
Frequently asked questions
What is a donor thank-you journey automation?
Thank new donors, show their impact, then invite them to give again. Turn first-time donors into regular supporters.
How does the donor thank-you journey sequence start?
Starts when the tag “donor” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the donor thank-you journey sequence?
It contains 3 emails over 90 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this donor thank-you journey automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Donor thank-you journey”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: donor stewardship emails, nonprofit email automation, donation thank you sequence
At a glance
- Goal: Turn first-time donors into regular supporters.
- Trigger: Tag added
- Length: 3 emails over 90 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation