Email templates › Automation workflows › Year-end giving appeal
Nonprofits & communitiesYear-end giving appeal email automation
A short appeal series for the giving season, stopping once someone donates. Raise more in the busiest giving season of the year.
How it works
Starts when the tag “year-end-appeal” is added. 3 emails over 10 days.
- Day 0: send “Your gift can change a life this year”
Design: Donation appeal template - Wait 5 days
- Only continue if the contact doesn’t have the tag “donor” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 5: send “See what your support makes possible”
Design: Company update template - Wait 5 days
- Only continue if the contact doesn’t have the tag “donor” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 10: send “Last chance to give this year”
Design: Donation appeal template
Frequently asked questions
What is a year-end giving appeal automation?
A short appeal series for the giving season, stopping once someone donates. Raise more in the busiest giving season of the year.
How does the year-end giving appeal sequence start?
Starts when the tag “year-end-appeal” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the year-end giving appeal sequence?
It contains 3 emails over 10 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this year-end giving appeal automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Year-end giving appeal”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: year end fundraising email, giving tuesday email sequence, donation appeal automation, end of year appeal
At a glance
- Goal: Raise more in the busiest giving season of the year.
- Trigger: Tag added
- Length: 3 emails over 10 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation