Email templates › Automation workflows › Donor thank-you & monthly giving ask
Nonprofits & communitiesDonor thank-you & monthly giving ask email automation
Thank one-time donors, show their impact, then invite them to give monthly. Turn one-off gifts into reliable monthly support.
How it works
Starts when the tag “one-time-donor” is added. 3 emails over 21 days.
- Day 0: send “Thank you for your gift”
Design: Thank you template - Wait 7 days
- Day 7: send “Here’s what your gift did”
Design: Annual impact report template - Wait 14 days
- Only continue if the contact doesn’t have the tag “monthly-donor” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 21: send “Could you give a little every month?”
Design: Fundraising goal progress template
Frequently asked questions
What is a donor thank-you & monthly giving ask automation?
Thank one-time donors, show their impact, then invite them to give monthly. Turn one-off gifts into reliable monthly support.
How does the donor thank-you & monthly giving ask sequence start?
Starts when the tag “one-time-donor” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the donor thank-you & monthly giving ask sequence?
It contains 3 emails over 21 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this donor thank-you & monthly giving ask automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Donor thank-you & monthly giving ask”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: recurring donation ask, monthly giving email, donor upgrade sequence, sustainer program email
At a glance
- Goal: Turn one-off gifts into reliable monthly support.
- Trigger: Tag added
- Length: 3 emails over 21 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation