Guides
Guides for small business owners
Straight answers on email marketing, getting paid and keeping your books, written for business owners, not experts.
How to send bulk email without going to spam
Why bulk emails from Gmail land in spam, and the exact steps to reach the inbox: authentication, clean lists, one-click unsubscribe and good content.
SPF, DKIM and DMARC explained in plain English
What SPF, DKIM and DMARC are, why Gmail and Yahoo require them, and how to set them up for your business email, explained without jargon.
How to write an invoice that gets paid
What to put on an invoice, a simple example, and how to send it so you get paid faster. Includes a free online invoice maker for small businesses.
How to get customers to pay on time
Practical ways small businesses get paid faster: clear terms, deposits, easy payment details, reminders and knowing who owes you.
How to track business income and expenses
A simple way for small business owners to track income and expenses, separate business and personal money, and see monthly profit without an accountant.
Email marketing for small businesses: where to start
How a small business can start email marketing: build a list, what to send, how often, and how to measure results. Step-by-step, with free templates.
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