Email templates › Automation workflows › Home buyer nurture
Industry journeysHome buyer nurture email automation
Send new buyer leads market insight, fresh listings and open-house invitations. Stay top of mind with buyers until they’re ready to view.
How it works
Starts when someone joins a list. 3 emails over 14 days.
- Day 0: send “Your local market update”
Design: Market report template - Wait 7 days
- Day 7: send “New listings you might like”
Design: New property listing template - Wait 7 days
- Day 14: send “Open house this weekend”
Design: Open house template
Frequently asked questions
What is a home buyer nurture automation?
Send new buyer leads market insight, fresh listings and open-house invitations. Stay top of mind with buyers until they’re ready to view.
How does the home buyer nurture sequence start?
Starts when someone joins a list. Each contact then moves through the steps on their own schedule.
How many emails are in the home buyer nurture sequence?
It contains 3 emails over 14 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this home buyer nurture automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Home buyer nurture”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: real estate lead nurture, home buyer drip campaign, realtor email sequence, property lead follow up
At a glance
- Goal: Stay top of mind with buyers until they’re ready to view.
- Trigger: Joins a list
- Length: 3 emails over 14 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation