Email templates › Automation workflows › Property enquiry nurture
Industry journeysProperty enquiry nurture email automation
Follow up on property enquiries with similar homes and market insight until they book a viewing. Turn online property enquiries into viewings and sales.
How it works
Starts when the tag “property-enquiry” is added. 4 emails over 14 days.
- Day 0: send “Thanks for your enquiry: homes like this one”
Design: New property listing template - Wait 3 days
- Only continue if the contact doesn’t have the tag “viewing-booked” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 3: send “Your local market update”
Design: Market report template - Wait 4 days
- Only continue if the contact doesn’t have the tag “viewing-booked” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 7: send “Book a viewing this week”
Design: Open house template - Wait 7 days
- Only continue if the contact doesn’t have the tag “viewing-booked” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 14: send “Still looking? Tell us what you need”
Design: Personal letter template
Frequently asked questions
What is a property enquiry nurture automation?
Follow up on property enquiries with similar homes and market insight until they book a viewing. Turn online property enquiries into viewings and sales.
How does the property enquiry nurture sequence start?
Starts when the tag “property-enquiry” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the property enquiry nurture sequence?
It contains 4 emails over 14 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this property enquiry nurture automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Property enquiry nurture”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: property enquiry follow up, real estate lead nurture email, estate agent email automation, viewing booking email
At a glance
- Goal: Turn online property enquiries into viewings and sales.
- Trigger: Tag added
- Length: 4 emails over 14 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation