Email templates › E-commerce › Pre-order
Pre-order email template
Build hype and take pre-orders before a product launches. Free, mobile-friendly and ready to send: customise it with your own logo, colours and words in minutes.
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When to use a pre-order email
Send promotions around sales events, and trigger cart, restock and price-drop emails automatically from your store.
E-commerce email templates help online shops drive sales: promotions, product launches, abandoned cart reminders, back-in-stock alerts and post-purchase messages. They typically feature product images, prices and a prominent shop button.
Subject line ideas
- Be the first: pre-orders are open
- 20% off everything, this weekend only
- You left something behind
- It’s back! Get it before it’s gone
Tips for a great pre-order email
- Show the product and price above the fold.
- Create urgency honestly: real deadlines and real stock levels.
- Use a single, high-contrast “Shop now” button.
- Automate cart recovery. It is one of the highest-earning emails a shop can send.
Frequently asked questions
What is a pre-order email?
Build hype and take pre-orders before a product launches. E-commerce email templates help online shops drive sales: promotions, product launches, abandoned cart reminders, back-in-stock alerts and post-purchase messages.
When should I send a pre-order email?
Send promotions around sales events, and trigger cart, restock and price-drop emails automatically from your store.
How do I use this pre-order email template?
Create a free ENB Technologies account, choose “Pre-order” in the template gallery, and it opens in the drag-and-drop editor with your logo and brand colour already applied. Edit the text and images, pick your audience and send, or schedule it for later.
Is this pre-order email template free and mobile-friendly?
Yes. It is free to use, adapts to phones and tablets, and is built with the layout techniques that display correctly in Gmail, Outlook, Apple Mail and Yahoo.
Also searched as: pre order email, coming soon email, product teaser email, launch waitlist email
Preview with sample text and colours. Your logo and brand colour are applied automatically.
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