Email templates › E-commerce
21 free e-commerce email templates
E-commerce email templates help online shops drive sales: promotions, product launches, abandoned cart reminders, back-in-stock alerts and post-purchase messages. They typically feature product images, prices and a prominent shop button.
Sale / discount code email template
Big offer, discount code and a single button. The classic promotion.
Flash sale email template
Urgent, high-contrast sale with a deadline and featured products.
Product launch email template
Hero image, headline and three feature highlights.
Product showcase email template
Four products in a grid with prices and links.
Abandoned cart email template
Friendly reminder with the item, a return-to-cart button and reassurance.
Order thank-you email template
Post-purchase thank-you with order summary and what happens next.
Review request email template
Ask happy customers for a review with one-tap star links.
Back in stock email template
Let waiting customers know a popular item is available again.
Free shipping email template
Free shipping / delivery promotion with featured products.
Refer a friend email template
Referral programme: both sides get a reward, with a share link.
Loyalty rewards email template
Points balance, tier status and rewards to redeem.
Price drop email template
Alert shoppers that an item they viewed or saved is now cheaper.
Gift guide email template
Curated gift picks by price range, great for holidays and occasions.
Recommended for you email template
Personalised product recommendations / cross-sell after a purchase.
Pre-order email template
Build hype and take pre-orders before a product launches.
Loyalty points balance email template
Monthly points statement showing the balance, what it’s worth and how close the next reward is.
Gift card email template
Promote digital gift cards: instant delivery, any amount, perfect for last-minute gifting.
Bundle deal email template
Sell complementary products together with a clear bundle price and saving.
Almost sold out email template
Low-stock alert that creates honest urgency for popular items.
Last chance / sale ends tonight email template
Final reminder before a sale or offer ends, with a countdown-style deadline.
End-of-season clearance email template
Clear old stock fast with deep discounts on last-season items.
Best practices
- Show the product and price above the fold.
- Create urgency honestly: real deadlines and real stock levels.
- Use a single, high-contrast “Shop now” button.
- Automate cart recovery. It is one of the highest-earning emails a shop can send.
Subject line ideas: “20% off everything, this weekend only” · “You left something behind” · “It’s back! Get it before it’s gone”
Frequently asked questions
What are e-commerce email templates?
E-commerce email templates help online shops drive sales: promotions, product launches, abandoned cart reminders, back-in-stock alerts and post-purchase messages. They typically feature product images, prices and a prominent shop button.
When should I send e-commerce emails?
Send promotions around sales events, and trigger cart, restock and price-drop emails automatically from your store.
What makes a good e-commerce email?
Show the product and price above the fold. Create urgency honestly: real deadlines and real stock levels. Use a single, high-contrast “Shop now” button. Automate cart recovery. It is one of the highest-earning emails a shop can send.