Email templates › Business updates
11 free business updates email templates
Business update email templates communicate important news: company updates, new features, price changes, policy updates, apologies and holiday hours. Honest, plain language builds trust, especially when the news is difficult.
Company update email template
Letter from the founder or CEO: milestones, what’s next, thank you.
New feature release email template
Product update / changelog with feature highlights and screenshots.
Price change notice email template
Transparent price increase announcement with date and reasons.
Policy / terms update email template
Clear summary of changes to terms of service or privacy policy.
Service disruption / apology email template
Own a mistake or outage, explain the fix and make it right.
Holiday hours / closure email template
Temporary closure, holiday opening hours or relocation notice.
Grand opening email template
New store, branch or office launch with date, address and opening offer.
We’re hiring email template
Recruitment email with open roles and a careers page link.
Scheduled maintenance email template
Give customers advance notice of planned downtime and what to expect.
Year in review email template
Share the year’s highlights and numbers, thank customers and tease what’s next.
Internship programme email template
Announce internship or graduate trainee applications with dates, benefits and how to apply.
Best practices
- Say what is changing and when in the first paragraph.
- Explain why, in plain language.
- Tell people exactly what (if anything) they need to do.
- For price changes and policy updates, give at least 30 days’ notice.
Subject line ideas: “An update from our founder” · “Important: upcoming changes to our pricing” · “We’re sorry: here’s what happened”
Frequently asked questions
What are business updates email templates?
Business update email templates communicate important news: company updates, new features, price changes, policy updates, apologies and holiday hours. Honest, plain language builds trust, especially when the news is difficult.
When should I send business updates emails?
Send them whenever something changes that affects your customers, ideally with advance notice.
What makes a good business updates email?
Say what is changing and when in the first paragraph. Explain why, in plain language. Tell people exactly what (if anything) they need to do. For price changes and policy updates, give at least 30 days’ notice.