Email templates › Customer journey
14 free customer journey email templates
Customer journey email templates guide people through their relationship with you: welcome, onboarding, birthdays, anniversaries, win-back and feedback. They work best as automated emails triggered by what each customer does.
Welcome email template
Warm first email: what to expect, next steps and a clear call to action.
Onboarding steps email template
Numbered steps to guide new customers to their first success.
We miss you email template
Re-engage inactive subscribers with a personal note and an incentive.
Happy birthday email template
Celebrate subscribers with a birthday gift (pairs with the birthday automation).
Feedback survey email template
One-click 0–10 rating (NPS) that people actually answer.
Customer anniversary email template
Celebrate how long someone has been a customer, with a thank-you gift.
Stay subscribed? email template
Re-permission / list clean-up email. Keeps your list healthy and compliant.
Free guide download email template
Deliver an ebook, checklist or lead magnet, then suggest a next step.
Contest / giveaway email template
Run a giveaway or contest with prizes, how to enter and deadline.
Chat with us on WhatsApp email template
Invite subscribers to message you or join your WhatsApp channel for quick answers and updates.
Download our app email template
Drive app installs with the key benefits, a first-order reward and store buttons.
VIP tier upgrade email template
Celebrate a customer moving up a loyalty or membership tier and show their new perks.
How-to / product tutorial email template
Step-by-step guide that helps customers use your product and see results faster.
FAQ digest email template
Answer the questions customers ask most, and cut down on support requests.
Best practices
- Send the welcome email immediately; it has the highest open rate of any email.
- Onboarding emails should each teach one thing.
- Win-back emails work best with a genuine incentive.
- Ask for feedback when the experience is fresh.
Subject line ideas: “Welcome to Your Company!” · “We miss you, Alex” · “Happy birthday, Alex! 🎉”
Frequently asked questions
What are customer journey email templates?
Customer journey email templates guide people through their relationship with you: welcome, onboarding, birthdays, anniversaries, win-back and feedback. They work best as automated emails triggered by what each customer does.
When should I send customer journey emails?
Automate them: welcome on signup, onboarding over the first week, win-back after inactivity, birthday once a year.
What makes a good customer journey email?
Send the welcome email immediately; it has the highest open rate of any email. Onboarding emails should each teach one thing. Win-back emails work best with a genuine incentive. Ask for feedback when the experience is fresh.