Email templates › Customer journey
9 free customer journey email templates
Customer journey email templates guide people through their relationship with you: welcome, onboarding, birthdays, anniversaries, win-back and feedback. They work best as automated emails triggered by what each customer does.
Welcome email template
Warm first email: what to expect, next steps and a clear call to action.
Onboarding steps email template
Numbered steps to guide new customers to their first success.
We miss you email template
Re-engage inactive subscribers with a personal note and an incentive.
Happy birthday email template
Celebrate subscribers with a birthday gift (pairs with the birthday automation).
Feedback survey email template
One-click 0–10 rating (NPS) that people actually answer.
Customer anniversary email template
Celebrate how long someone has been a customer, with a thank-you gift.
Stay subscribed? email template
Re-permission / list clean-up email. Keeps your list healthy and compliant.
Free guide download email template
Deliver an ebook, checklist or lead magnet, then suggest a next step.
Contest / giveaway email template
Run a giveaway or contest with prizes, how to enter and deadline.
Best practices
- Send the welcome email immediately; it has the highest open rate of any email.
- Onboarding emails should each teach one thing.
- Win-back emails work best with a genuine incentive.
- Ask for feedback when the experience is fresh.
Subject line ideas: “Welcome to Your Company!” · “We miss you, Alex” · “Happy birthday, Alex! 🎉”
Frequently asked questions
What are customer journey email templates?
Customer journey email templates guide people through their relationship with you: welcome, onboarding, birthdays, anniversaries, win-back and feedback. They work best as automated emails triggered by what each customer does.
When should I send customer journey emails?
Automate them: welcome on signup, onboarding over the first week, win-back after inactivity, birthday once a year.
What makes a good customer journey email?
Send the welcome email immediately; it has the highest open rate of any email. Onboarding emails should each teach one thing. Win-back emails work best with a genuine incentive. Ask for feedback when the experience is fresh.