How-to / product tutorial email template

Step-by-step guide that helps customers use your product and see results faster. Free, mobile-friendly and ready to send: customise it with your own logo, colours and words in minutes.

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When to use a how-to / product tutorial email

Automate them: welcome on signup, onboarding over the first week, win-back after inactivity, birthday once a year.

Customer journey email templates guide people through their relationship with you: welcome, onboarding, birthdays, anniversaries, win-back and feedback. They work best as automated emails triggered by what each customer does.

Subject line ideas

How to get the most from your new purchase
Welcome to Your Company!
We miss you, Alex
Happy birthday, Alex! 🎉

Tips for a great how-to / product tutorial email

Send the welcome email immediately; it has the highest open rate of any email.
Onboarding emails should each teach one thing.
Win-back emails work best with a genuine incentive.
Ask for feedback when the experience is fresh.

Send it automatically

This design is part of these ready-made automation workflows:

Trial conversion: email + WhatsApp: Get trial users to their first success fast, and convert more of them.
Post-purchase product tips: Fewer returns and support tickets, and happier customers who buy again.
SaaS onboarding (7 days): Get new users to their “aha” moment so they stick around.
Course enrollment drip: Keep students progressing and finishing your course.

Frequently asked questions

What is a how-to / product tutorial email?

Step-by-step guide that helps customers use your product and see results faster. Customer journey email templates guide people through their relationship with you: welcome, onboarding, birthdays, anniversaries, win-back and feedback.

When should I send a how-to / product tutorial email?

Automate them: welcome on signup, onboarding over the first week, win-back after inactivity, birthday once a year.

How do I use this how-to / product tutorial email template?

Create a free ENB Technologies account, choose “How-to / product tutorial” in the template gallery, and it opens in the drag-and-drop editor with your logo and brand colour already applied. Edit the text and images, pick your audience and send, or schedule it for later.

Is this how-to / product tutorial email template free and mobile-friendly?

Yes. It is free to use, adapts to phones and tablets, and is built with the layout techniques that display correctly in Gmail, Outlook, Apple Mail and Yahoo.

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Preview with sample text and colours. Your logo and brand colour are applied automatically.