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Post-purchase product tips email automation

Help buyers get the most from their purchase with tips and answers, then ask how it’s going. Fewer returns and support tickets, and happier customers who buy again.

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How it works

Starts when the tag “bought-product” is added. 3 emails over 14 days.

  1. Wait 2 days
  2. Day 2: send “Getting the most from your purchase”
    Design: How-to / product tutorial template
  3. Wait 5 days
  4. Day 7: send “Answers to common questions”
    Design: FAQ digest template
  5. Wait 7 days
  6. Day 14: send “How are you finding it?”
    Design: Review request template

Frequently asked questions

What is a post-purchase product tips automation?

Help buyers get the most from their purchase with tips and answers, then ask how it’s going. Fewer returns and support tickets, and happier customers who buy again.

How does the post-purchase product tips sequence start?

Starts when the tag “bought-product” is added. Each contact then moves through the steps on their own schedule.

How many emails are in the post-purchase product tips sequence?

It contains 3 emails over 14 days. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this post-purchase product tips automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “Post-purchase product tips”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: post purchase education emails, how to use product email, customer onboarding ecommerce, product tips sequence

At a glance

  • Goal: Fewer returns and support tickets, and happier customers who buy again.
  • Trigger: Tag added
  • Length: 3 emails over 14 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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