Email templates › Automation workflows › Customer anniversary
Keep customersCustomer anniversary email automation
Celebrate each year since a customer joined, with a thank-you gift. Reward loyalty and remind customers why they chose you.
How it works
Starts every year on the contact’s “joined_on” date. 1 email.
- Day 0: send “Happy anniversary, Alex! 🎉”
Design: Customer anniversary template
Frequently asked questions
What is a customer anniversary automation?
Celebrate each year since a customer joined, with a thank-you gift. Reward loyalty and remind customers why they chose you.
How does the customer anniversary sequence start?
Starts every year on the contact’s “joined_on” date. Each contact then moves through the steps on their own schedule.
How many emails are in the customer anniversary sequence?
It contains 1 email. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this customer anniversary automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Customer anniversary”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: customer anniversary email automation, membership anniversary, loyalty milestone email
At a glance
- Goal: Reward loyalty and remind customers why they chose you.
- Trigger: Yearly date
- Length: 1 email
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation