Email templates › Automation workflows › Win-back
Keep customersWin-back email automation
Re-engage people you tag as inactive, with a gentle follow-up. Bring lapsed customers back before they forget you.
How it works
Starts when the tag “lapsed” is added. 2 emails over 5 days.
- Day 0: send “We miss you, Alex”
Design: We miss you template - Wait 5 days
- Only continue if the contact didn’t open the previous email
Everyone else leaves the sequence here. - Day 5: send “Last chance: your welcome-back gift”
Design: We miss you template
Frequently asked questions
What is a win-back automation?
Re-engage people you tag as inactive, with a gentle follow-up. Bring lapsed customers back before they forget you.
How does the win-back sequence start?
Starts when the tag “lapsed” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the win-back sequence?
It contains 2 emails over 5 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this win-back automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Win-back”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: win back email sequence, re-engagement campaign, lapsed customer automation, we miss you emails
At a glance
- Goal: Bring lapsed customers back before they forget you.
- Trigger: Tag added
- Length: 2 emails over 5 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation