Email templates › Automation workflows › Cancellation win-back
Keep customersCancellation win-back email automation
Ask why they left, then invite cancelled customers back with an offer. Learn why customers leave and win some of them back.
How it works
Starts when the tag “cancelled” is added. 2 emails over 14 days.
- Day 0: send “Sorry to see you go: can you tell us why?”
Design: Feedback survey template - Wait 14 days
- Day 14: send “We’ve made changes. Come back for 30% off”
Design: We miss you template
Frequently asked questions
What is a cancellation win-back automation?
Ask why they left, then invite cancelled customers back with an offer. Learn why customers leave and win some of them back.
How does the cancellation win-back sequence start?
Starts when the tag “cancelled” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the cancellation win-back sequence?
It contains 2 emails over 14 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this cancellation win-back automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Cancellation win-back”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: cancellation email, churn win back sequence, subscription cancelled automation, exit survey email
At a glance
- Goal: Learn why customers leave and win some of them back.
- Trigger: Tag added
- Length: 2 emails over 14 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation