Email templates › Automation workflows › Birthday email
Keep customersBirthday email email automation
Send a yearly birthday email using a date field on your contacts. Delight customers once a year and drive a birthday purchase.
How it works
Starts every year on the contact’s “birthday” date. 1 email.
- Day 0: send “Happy birthday, Alex! 🎉”
Design: Happy birthday template
Frequently asked questions
What is a birthday email automation?
Send a yearly birthday email using a date field on your contacts. Delight customers once a year and drive a birthday purchase.
How does the birthday email sequence start?
Starts every year on the contact’s “birthday” date. Each contact then moves through the steps on their own schedule.
How many emails are in the birthday email sequence?
It contains 1 email. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this birthday email automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Birthday email”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: birthday email automation, automated birthday email, birthday campaign
At a glance
- Goal: Delight customers once a year and drive a birthday purchase.
- Trigger: Yearly date
- Length: 1 email
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation