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First-purchase anniversary email automation

Celebrate one year since a customer’s first order with a thank-you gift and a reminder. Reward long-standing customers and prompt another order.

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How it works

Starts every year on the contact’s “first_order_date” date. 2 emails over 7 days.

  1. Day 0: send “One year since your first order 🎉”
    Design: Customer anniversary template
  2. Wait 7 days
  3. Only continue if the contact didn’t click in the previous email
    Everyone else leaves the sequence here.
  4. Day 7: send “Your anniversary gift expires soon”
    Design: Sale / discount code template

Frequently asked questions

What is a first-purchase anniversary automation?

Celebrate one year since a customer’s first order with a thank-you gift and a reminder. Reward long-standing customers and prompt another order.

How does the first-purchase anniversary sequence start?

Starts every year on the contact’s “first_order_date” date. Each contact then moves through the steps on their own schedule.

How many emails are in the first-purchase anniversary sequence?

It contains 2 emails over 7 days. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this first-purchase anniversary automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “First-purchase anniversary”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: first purchase anniversary email, customer anniversary gift, order anniversary automation, loyalty thank you email

At a glance

  • Goal: Reward long-standing customers and prompt another order.
  • Trigger: Yearly date
  • Length: 2 emails over 7 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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