Product launch sequence email automation

Open pre-orders for your waitlist, announce the launch, then close with a last-chance launch offer. Turn launch buzz into a strong first week of sales.

Use this workflow free

How it works

Starts when the tag “launch-waitlist” is added. 3 emails over 5 days.

Day 0: send “Pre-orders are open, just for you”
Design: Pre-order template
Wait 3 days
Day 3: send “It’s here! Meet our newest product”
Design: Product launch template
Wait 2 days
Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
Everyone else leaves the sequence here.
Day 5: send “Launch offer ends tonight”
Design: Last chance / sale ends tonight template

Frequently asked questions

What is a product launch sequence automation?

Open pre-orders for your waitlist, announce the launch, then close with a last-chance launch offer. Turn launch buzz into a strong first week of sales.

How does the product launch sequence sequence start?

Starts when the tag “launch-waitlist” is added. Each contact then moves through the steps on their own schedule.

How many emails are in the product launch sequence sequence?

It contains 3 emails over 5 days. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this product launch sequence automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “Product launch sequence”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: product launch email sequence, pre order email campaign, launch waitlist automation, new product launch emails

At a glance

Goal: Turn launch buzz into a strong first week of sales.
Trigger: Tag added
Length: 3 emails over 5 days
Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

Use this workflow free

Product launch sequence email automation

How it works

Frequently asked questions

At a glance

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