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Abandoned cart email automation

Starts when a shopper leaves your Shopify checkout: their cart, then an offer. Stops when they order. Recover sales from shoppers who left without checking out.

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How it works

Starts from your website, shop or app (API), or by hand. 2 emails over 1 day.

  1. Day 0: send “You left something behind”
    Design: Abandoned cart template
  2. Wait 1 day
  3. Only continue if the contact didn’t open the previous email
    Everyone else leaves the sequence here.
  4. Day 1: send “Still thinking it over? Here’s 10% off”
    Design: Sale / discount code template

Frequently asked questions

What is an abandoned cart automation?

Starts when a shopper leaves your Shopify checkout: their cart, then an offer. Stops when they order. Recover sales from shoppers who left without checking out.

How does the abandoned cart sequence start?

Starts from your website, shop or app (API), or by hand. Each contact then moves through the steps on their own schedule.

How many emails are in the abandoned cart sequence?

It contains 2 emails over 1 day. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this abandoned cart automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “Abandoned cart”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: abandoned cart email sequence, cart recovery automation, abandoned checkout flow

At a glance

  • Goal: Recover sales from shoppers who left without checking out.
  • Trigger: Leaves a cart (shop)
  • Length: 2 emails over 1 day
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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