Email templates › Automation workflows › Welcome discount series
Sell moreWelcome discount series email automation
Give new subscribers a first-order discount, with reminders that stop once they buy. Convert new sign-ups into first-time buyers quickly.
How it works
Starts when someone joins a list. 3 emails over 5 days.
- Day 0: send “Welcome! Here’s 10% off your first order”
Design: Sale / discount code template - Wait 2 days
- Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 2: send “Your welcome discount is waiting”
Design: Sale / discount code template - Wait 3 days
- Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 5: send “Last chance: your discount expires tonight”
Design: Flash sale template
Frequently asked questions
What is a welcome discount series automation?
Give new subscribers a first-order discount, with reminders that stop once they buy. Convert new sign-ups into first-time buyers quickly.
How does the welcome discount series sequence start?
Starts when someone joins a list. Each contact then moves through the steps on their own schedule.
How many emails are in the welcome discount series sequence?
It contains 3 emails over 5 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this welcome discount series automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Welcome discount series”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: welcome discount email flow, first order discount automation, new subscriber coupon sequence, ecommerce welcome series
At a glance
- Goal: Convert new sign-ups into first-time buyers quickly.
- Trigger: Joins a list
- Length: 3 emails over 5 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation