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Black Friday & Cyber Monday email automation

Early access for your list, the main Black Friday offer, then Cyber Monday and a last call. Make the most of the biggest shopping weekend of the year.

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How it works

Starts when the tag “black-friday” is added. 4 emails over 6 days.

  1. Day 0: send “Early access: Black Friday starts now for you”
    Design: Black Friday early access template
  2. Wait 2 days
  3. Day 2: send “Black Friday: our biggest sale of the year”
    Design: Black Friday template
  4. Wait 3 days
  5. Day 5: send “Cyber Monday deals are live”
    Design: Cyber Monday template
  6. Wait 1 day
  7. Day 6: send “Last call: deals end at midnight”
    Design: Last chance / sale ends tonight template

Frequently asked questions

What is a black friday & cyber monday automation?

Early access for your list, the main Black Friday offer, then Cyber Monday and a last call. Make the most of the biggest shopping weekend of the year.

How does the black friday & cyber monday sequence start?

Starts when the tag “black-friday” is added. Each contact then moves through the steps on their own schedule.

How many emails are in the black friday & cyber monday sequence?

It contains 4 emails over 6 days. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this black friday & cyber monday automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “Black Friday & Cyber Monday”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: black friday email sequence, cyber monday email automation, bfcm campaign, black friday early access email

At a glance

  • Goal: Make the most of the biggest shopping weekend of the year.
  • Trigger: Tag added
  • Length: 4 emails over 6 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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