Email templates › Automation workflows › Cross-sell after purchase
Sell moreCross-sell after purchase email automation
Started by your shop after an order: a thank-you, then products that go with what they bought. Increase customer lifetime value with timely, relevant recommendations.
How it works
Starts from your website, shop or app (API), or by hand. 3 emails over 17 days.
- Day 0: send “Thanks for your order, Alex!”
Design: Receipt template - Wait 10 days
- Day 10: send “Complete the set”
Design: Bundle deal template - Wait 7 days
- Only continue if the contact didn’t click in the previous email
Everyone else leaves the sequence here. - Day 17: send “More picks we think you’ll love”
Design: Recommended for you template
Frequently asked questions
What is a cross-sell after purchase automation?
Started by your shop after an order: a thank-you, then products that go with what they bought. Increase customer lifetime value with timely, relevant recommendations.
How does the cross-sell after purchase sequence start?
Starts from your website, shop or app (API), or by hand. Each contact then moves through the steps on their own schedule.
How many emails are in the cross-sell after purchase sequence?
It contains 3 emails over 17 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this cross-sell after purchase automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Cross-sell after purchase”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: cross sell email automation, product recommendation email, complete the look email, upsell after purchase
At a glance
- Goal: Increase customer lifetime value with timely, relevant recommendations.
- Trigger: API / manual
- Length: 3 emails over 17 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation
Related workflows
- Abandoned cart
- Post-purchase follow-up
- Free trial conversion
- Price drop alert
- Referral ask
- Payment reminders
- Welcome discount series
- Browse abandonment
- Replenishment reminder
- Second purchase nudge
- Failed payment recovery
- Quote follow-up
- Back-in-stock alert
- Abandoned cart: email + WhatsApp
- Abandoned cart (3 emails)
- Product launch sequence
- Flash sale: email + WhatsApp
- Back in stock: WhatsApp + email
- Free-to-paid upgrade
- Trial conversion: email + WhatsApp
- Invoice reminders: email + WhatsApp
- Wishlist reminder
- Black Friday & Cyber Monday
- Christmas campaign
- Valentine’s campaign: email + WhatsApp
- Ramadan & Eid: email + WhatsApp
- Back-to-school: email + WhatsApp