Email templates › Automation workflows › Second purchase nudge
Sell moreSecond purchase nudge email automation
Encourage first-time buyers to come back for a second order. Get customers to their second purchase, when loyalty really starts.
How it works
Starts when the tag “first-order” is added. 2 emails over 21 days.
- Wait 14 days
- Day 14: send “We picked these for you”
Design: Recommended for you template - Wait 7 days
- Only continue if the contact doesn’t have the tag “repeat-customer” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 21: send “A thank-you gift for your next order”
Design: Sale / discount code template
Frequently asked questions
What is a second purchase nudge automation?
Encourage first-time buyers to come back for a second order. Get customers to their second purchase, when loyalty really starts.
How does the second purchase nudge sequence start?
Starts when the tag “first-order” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the second purchase nudge sequence?
It contains 2 emails over 21 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this second purchase nudge automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Second purchase nudge”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: second purchase email, repeat purchase automation, customer retention flow, first time buyer follow up
At a glance
- Goal: Get customers to their second purchase, when loyalty really starts.
- Trigger: Tag added
- Length: 2 emails over 21 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation