Email templates › Automation workflows › Browse abandonment
Sell moreBrowse abandonment email automation
Started by your shop when someone views products but doesn’t add to cart. Re-engage window shoppers with the products they looked at.
How it works
Starts from your website, shop or app (API), or by hand. 2 emails over 2 days.
- Day 0: send “Still thinking about it?”
Design: Recommended for you template - Wait 2 days
- Only continue if the contact didn’t open the previous email
Everyone else leaves the sequence here. - Day 2: send “Picked just for you”
Design: Product showcase template
Frequently asked questions
What is a browse abandonment automation?
Started by your shop when someone views products but doesn’t add to cart. Re-engage window shoppers with the products they looked at.
How does the browse abandonment sequence start?
Starts from your website, shop or app (API), or by hand. Each contact then moves through the steps on their own schedule.
How many emails are in the browse abandonment sequence?
It contains 2 emails over 2 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this browse abandonment automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Browse abandonment”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: browse abandonment email, viewed product follow up, product view reminder automation
At a glance
- Goal: Re-engage window shoppers with the products they looked at.
- Trigger: API / manual
- Length: 2 emails over 2 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation