Email templates › Automation workflows › Failed payment recovery
Sell moreFailed payment recovery email automation
Started by your billing system when a card payment fails: friendly nudges to update it. Recover failed subscription payments before customers churn.
How it works
Starts from your website, shop or app (API), or by hand. 3 emails over 5 days.
- Day 0: send “Your payment didn’t go through”
Design: Payment reminder template - Wait 2 days
- Only continue if the contact didn’t click in the previous email
Everyone else leaves the sequence here. - Day 2: send “Action needed: update your payment details”
Design: Payment reminder template - Wait 3 days
- Only continue if the contact didn’t click in the previous email
Everyone else leaves the sequence here. - Day 5: send “Your subscription will be paused soon”
Design: Personal letter template
Frequently asked questions
What is a failed payment recovery automation?
Started by your billing system when a card payment fails: friendly nudges to update it. Recover failed subscription payments before customers churn.
How does the failed payment recovery sequence start?
Starts from your website, shop or app (API), or by hand. Each contact then moves through the steps on their own schedule.
How many emails are in the failed payment recovery sequence?
It contains 3 emails over 5 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this failed payment recovery automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Failed payment recovery”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: dunning email sequence, failed payment email, card declined automation, involuntary churn emails
At a glance
- Goal: Recover failed subscription payments before customers churn.
- Trigger: API / manual
- Length: 3 emails over 5 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation