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Abandoned cart (3 emails) email automation

Started by your shop: a quick reminder, social proof the next day, then a last-chance discount; stops once they buy. Recover the maximum number of carts with the classic three-email sequence.

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How it works

Starts from your website, shop or app (API), or by hand. 3 emails over 3 days.

  1. Wait 1 hour
  2. Day 0: send “Did something go wrong at checkout?”
    Design: Abandoned cart template
  3. Wait 1 day
  4. Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  5. Day 1: send “Here’s what other shoppers say”
    Design: Customer reviews / testimonials template
  6. Wait 2 days
  7. Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  8. Day 3: send “Last chance: 10% off your cart”
    Design: Last chance / sale ends tonight template

Frequently asked questions

What is an abandoned cart (3 emails) automation?

Started by your shop: a quick reminder, social proof the next day, then a last-chance discount; stops once they buy. Recover the maximum number of carts with the classic three-email sequence.

How does the abandoned cart (3 emails) sequence start?

Starts from your website, shop or app (API), or by hand. Each contact then moves through the steps on their own schedule.

How many emails are in the abandoned cart (3 emails) sequence?

It contains 3 emails over 3 days. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this abandoned cart (3 emails) automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “Abandoned cart (3 emails)”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: abandoned cart email series, 3 email cart recovery, abandoned checkout sequence, cart reminder with discount

At a glance

  • Goal: Recover the maximum number of carts with the classic three-email sequence.
  • Trigger: API / manual
  • Length: 3 emails over 3 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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