Email templates › Automation workflows › List clean-up
Grow your listList clean-up email automation
Ask inactive subscribers to confirm; tag the ones who don’t respond. Keep your list healthy: fewer bounces and complaints, better inbox placement.
How it works
Starts when the tag “inactive” is added. 1 email over 7 days.
- Day 0: send “Do you still want to hear from us?”
Design: Stay subscribed? template - Wait 7 days
- Only continue if the contact didn’t open the previous email
Everyone else leaves the sequence here. - Tag the contact “unengaged”
Frequently asked questions
What is a list clean-up automation?
Ask inactive subscribers to confirm; tag the ones who don’t respond. Keep your list healthy: fewer bounces and complaints, better inbox placement.
How does the list clean-up sequence start?
Starts when the tag “inactive” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the list clean-up sequence?
It contains 1 email over 7 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this list clean-up automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “List clean-up”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: re-permission email campaign, list cleaning automation, sunset policy email, gdpr re-consent
At a glance
- Goal: Keep your list healthy: fewer bounces and complaints, better inbox placement.
- Trigger: Tag added
- Length: 1 email over 7 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation