Email templates › Automation workflows › Welcome survey & segmentation
Grow your listWelcome survey & segmentation email automation
Ask new subscribers what they’re interested in, with one reminder, so you can send more relevant emails. Learn what each subscriber wants from day one and segment your list.
How it works
Starts when someone joins a list. 2 emails over 3 days.
- Day 0: send “Tell us what you’re interested in”
Design: Feedback survey template - Wait 3 days
- Only continue if the contact didn’t click in the previous email
Everyone else leaves the sequence here. - Day 3: send “One quick question (10 seconds)”
Design: Feedback survey template
Frequently asked questions
What is a welcome survey & segmentation automation?
Ask new subscribers what they’re interested in, with one reminder, so you can send more relevant emails. Learn what each subscriber wants from day one and segment your list.
How does the welcome survey & segmentation sequence start?
Starts when someone joins a list. Each contact then moves through the steps on their own schedule.
How many emails are in the welcome survey & segmentation sequence?
It contains 2 emails over 3 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this welcome survey & segmentation automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Welcome survey & segmentation”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: welcome survey email, preference center email, subscriber segmentation automation, zero party data email
At a glance
- Goal: Learn what each subscriber wants from day one and segment your list.
- Trigger: Joins a list
- Length: 2 emails over 3 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation