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Webinar follow-up nurture email automation

Send the recording, share a success story, then invite attendees to a call. Turn webinar attendees into qualified sales conversations.

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How it works

Starts when the tag “webinar-attended” is added. 3 emails over 7 days.

  1. Day 0: send “Thanks for joining! Here’s the recording”
    Design: Thanks for attending template
  2. Wait 3 days
  3. Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  4. Day 3: send “How [Customer] put this into practice”
    Design: Customer success story template
  5. Wait 4 days
  6. Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  7. Day 7: send “Want help applying this? Book a call”
    Design: Book a demo template

Frequently asked questions

What is a webinar follow-up nurture automation?

Send the recording, share a success story, then invite attendees to a call. Turn webinar attendees into qualified sales conversations.

How does the webinar follow-up nurture sequence start?

Starts when the tag “webinar-attended” is added. Each contact then moves through the steps on their own schedule.

How many emails are in the webinar follow-up nurture sequence?

It contains 3 emails over 7 days. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this webinar follow-up nurture automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “Webinar follow-up nurture”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: webinar follow up sequence, post webinar nurture, webinar attendee emails, webinar to demo

At a glance

  • Goal: Turn webinar attendees into qualified sales conversations.
  • Trigger: Tag added
  • Length: 3 emails over 7 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

Use this workflow free

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