Email templates › Automation workflows › Lead magnet nurture
Grow your listLead magnet nurture email automation
Deliver a free guide, follow up with value, then make an offer. Warm up people who downloaded a free resource until they’re ready to buy.
How it works
Starts when someone joins a list. 3 emails over 5 days.
- Day 0: send “Here’s your free guide 📘”
Design: Free guide download template - Wait 2 days
- Day 2: send “How [Customer] got results”
Design: Customer success story template - Wait 3 days
- Day 5: send “Ready for the next step?”
Design: Book a demo template
Frequently asked questions
What is a lead magnet nurture automation?
Deliver a free guide, follow up with value, then make an offer. Warm up people who downloaded a free resource until they’re ready to buy.
How does the lead magnet nurture sequence start?
Starts when someone joins a list. Each contact then moves through the steps on their own schedule.
How many emails are in the lead magnet nurture sequence?
It contains 3 emails over 5 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this lead magnet nurture automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Lead magnet nurture”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: lead nurturing email sequence, lead magnet follow up, ebook drip campaign, nurture sequence
At a glance
- Goal: Warm up people who downloaded a free resource until they’re ready to buy.
- Trigger: Joins a list
- Length: 3 emails over 5 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation