Email templates › Automation workflows › Sunset unengaged subscribers
Grow your listSunset unengaged subscribers email automation
Try twice to re-engage people who stopped opening, then tag the rest so you can stop emailing them. Protect your sender reputation and inbox placement by pruning dead addresses.
How it works
Starts when the tag “unengaged-90-days” is added. 2 emails over 10 days.
- Day 0: send “We haven’t heard from you in a while”
Design: We miss you template - Wait 5 days
- Only continue if the contact didn’t open the previous email
Everyone else leaves the sequence here. - Day 5: send “Should we stop emailing you?”
Design: Stay subscribed? template - Wait 5 days
- Only continue if the contact didn’t open the previous email
Everyone else leaves the sequence here. - Tag the contact “sunset”
Frequently asked questions
What is a sunset unengaged subscribers automation?
Try twice to re-engage people who stopped opening, then tag the rest so you can stop emailing them. Protect your sender reputation and inbox placement by pruning dead addresses.
How does the sunset unengaged subscribers sequence start?
Starts when the tag “unengaged-90-days” is added. Each contact then moves through the steps on their own schedule.
How many emails are in the sunset unengaged subscribers sequence?
It contains 2 emails over 10 days. You can add, remove or reorder steps, change the waiting times and edit every email.
How do I set up this sunset unengaged subscribers automation?
Create a free ENB Technologies account, go to Automations › New automation and choose “Sunset unengaged subscribers”. It is created with every email designed in your brand. Review it, then click Activate.
Also searched as: sunset policy email flow, re-engagement then unsubscribe, inactive subscriber cleanup, list hygiene automation
At a glance
- Goal: Protect your sender reputation and inbox placement by pruning dead addresses.
- Trigger: Tag added
- Length: 2 emails over 10 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation