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Nonprofits & communities

Fundraising campaign countdown email and WhatsApp automation

Launch an appeal by email, share progress on WhatsApp, then a final-hours email; stops once they give. Hit your fundraising target with a focused, multi-channel push.

Use this workflow free

How it works

Starts when the tag “appeal-audience” is added. 2 emails + 1 WhatsApp over 10 days.

  1. Day 0: send “Help us reach our goal”
    Design: Fundraising goal progress template
  2. Wait 5 days
  3. Only continue if the contact doesn’t have the tag “donor” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  4. Day 5: send the WhatsApp message “Fundraising appeal”
    Template: Fundraising appeal WhatsApp template
  5. Wait 5 days
  6. Only continue if the contact doesn’t have the tag “donor” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  7. Day 10: send “Final hours: every gift counts”
    Design: Donation appeal template

Frequently asked questions

What is a fundraising campaign countdown automation?

Launch an appeal by email, share progress on WhatsApp, then a final-hours email; stops once they give. Hit your fundraising target with a focused, multi-channel push.

How does the fundraising campaign countdown sequence start?

Starts when the tag “appeal-audience” is added. Each contact then moves through the steps on their own schedule.

How many messages are in the fundraising campaign countdown sequence?

It contains 2 emails + 1 WhatsApp over 10 days. You can add, remove or reorder steps, change the waiting times and edit every message. WhatsApp steps use Meta-approved message templates, sent from your own WhatsApp Business number.

How do I set up this fundraising campaign countdown automation?

Create a free ENB Technologies account, connect your WhatsApp Business number, then go to Automations › New automation and choose “Fundraising campaign countdown”. Review the messages, then click Activate.

Also searched as: fundraising email sequence, crowdfunding campaign emails, donation appeal whatsapp, giving day automation

At a glance

  • Goal: Hit your fundraising target with a focused, multi-channel push.
  • Trigger: Tag added
  • Length: 2 emails + 1 WhatsApp over 10 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

Use this workflow free

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