Email templates › Automation workflows › Lapsed donor reactivation
Nonprofits & communitiesLapsed donor reactivation email and WhatsApp automation
A personal note to donors who haven’t given in a year, then a WhatsApp appeal if it isn’t opened. Bring past supporters back to your cause.
How it works
Starts when the tag “lapsed-donor” is added. 1 email + 1 WhatsApp over 7 days.
- Day 0: send “We miss you, and so do the people you helped”
Design: Personal letter template - Wait 7 days
- Only continue if the contact didn’t open the previous email
Everyone else leaves the sequence here. - Day 7: send the WhatsApp message “Fundraising appeal”
Template: Fundraising appeal WhatsApp template
Frequently asked questions
What is a lapsed donor reactivation automation?
A personal note to donors who haven’t given in a year, then a WhatsApp appeal if it isn’t opened. Bring past supporters back to your cause.
How does the lapsed donor reactivation sequence start?
Starts when the tag “lapsed-donor” is added. Each contact then moves through the steps on their own schedule.
How many messages are in the lapsed donor reactivation sequence?
It contains 1 email + 1 WhatsApp over 7 days. You can add, remove or reorder steps, change the waiting times and edit every message. WhatsApp steps use Meta-approved message templates, sent from your own WhatsApp Business number.
How do I set up this lapsed donor reactivation automation?
Create a free ENB Technologies account, connect your WhatsApp Business number, then go to Automations › New automation and choose “Lapsed donor reactivation”. Review the messages, then click Activate.
Also searched as: lapsed donor email, donor reactivation campaign, lybunt appeal, nonprofit win back
At a glance
- Goal: Bring past supporters back to your cause.
- Trigger: Tag added
- Length: 1 email + 1 WhatsApp over 7 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation