Who it's for › Fashion brands and boutiques
Email marketing, invoices and bookkeeping for fashion brands, boutiques and tailors
Fashion businesses sell best when customers hear about new pieces first. New-arrival emails, clear invoices for custom and bulk orders, and knowing which months are profitable help a boutique or tailor grow.
Emails to send
- New collection and restock announcements
- Early access for VIP customers
- Sale and clearance campaigns
Invoices and quotes
- Invoices for custom and aso-ebi orders with a deposit and balance
- Quotes for bulk and corporate uniforms
Money to keep an eye on
- Sales by month to plan stock
- Fabric, tailoring and delivery costs
Email templates for fashion brands, boutiques and tailors
Sale / discount code email template
Big offer, discount code and a single button. The classic promotion.
Flash sale email template
Urgent, high-contrast sale with a deadline and featured products.
Product launch email template
Hero image, headline and three feature highlights.
Product showcase email template
Four products in a grid with prices and links.
Abandoned cart email template
Friendly reminder with the item, a return-to-cart button and reassurance.
Order thank-you email template
Post-purchase thank-you with order summary and what happens next.
Frequently asked questions
How do I announce a new collection?
Send an email with three to six photos, prices and one clear button to order. Send it to your whole list first, then a reminder to people who opened but did not click.
How do I handle deposits for custom orders?
Create an invoice for the full amount and record the deposit as a part payment; the balance stays visible until it is paid.
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