Email templates › Automation workflows › Welcome series: email + WhatsApp
Grow your listWelcome series: email + WhatsApp automation
Welcome new subscribers by email, say hello on WhatsApp the next day, then send a first-order gift. Make a strong first impression on both channels and win the first purchase.
How it works
Starts when someone joins a list. 2 emails + 1 WhatsApp over 4 days.
- Day 0: send “Welcome to Your Company!”
Design: Welcome template - Wait 1 day
- Day 1: send the WhatsApp message “Welcome new subscriber”
Template: Welcome new subscriber WhatsApp template - Wait 3 days
- Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
Everyone else leaves the sequence here. - Day 4: send “A little welcome gift for you”
Design: Sale / discount code template
Frequently asked questions
What is a welcome series: email + whatsapp automation?
Welcome new subscribers by email, say hello on WhatsApp the next day, then send a first-order gift. Make a strong first impression on both channels and win the first purchase.
How does the welcome series: email + whatsapp sequence start?
Starts when someone joins a list. Each contact then moves through the steps on their own schedule.
How many messages are in the welcome series: email + whatsapp sequence?
It contains 2 emails + 1 WhatsApp over 4 days. You can add, remove or reorder steps, change the waiting times and edit every message. WhatsApp steps use Meta-approved message templates, sent from your own WhatsApp Business number.
How do I set up this welcome series: email + whatsapp automation?
Create a free ENB Technologies account, connect your WhatsApp Business number, then go to Automations › New automation and choose “Welcome series: email + WhatsApp”. Review the messages, then click Activate.
Also searched as: email and whatsapp welcome series, omnichannel welcome flow, whatsapp welcome message automation, new subscriber welcome sequence
At a glance
- Goal: Make a strong first impression on both channels and win the first purchase.
- Trigger: Joins a list
- Length: 2 emails + 1 WhatsApp over 4 days
- Smart rules: skips people who unsubscribe; waits for double opt-in confirmation
Related workflows
- Welcome series
- Lead magnet nurture
- 5-day email course
- List clean-up
- Webinar follow-up nurture
- Newsletter onboarding
- New enquiry follow-up
- Sunset unengaged subscribers
- Giveaway entry follow-up
- Lead scoring & sales hand-off
- Invite email subscribers to WhatsApp
- Discovery call funnel (coaches & consultants)
- Welcome survey & segmentation