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Events & bookings

Early-bird ticket sales email automation

Announce early-bird tickets, share the line-up, then a deadline reminder; stops once they buy. Sell more tickets early, so you can plan with confidence.

Use this workflow free

How it works

Starts when the tag “event-interest” is added. 3 emails over 6 days.

  1. Day 0: send “Early-bird tickets are open”
    Design: Early-bird tickets template
  2. Wait 3 days
  3. Only continue if the contact doesn’t have the tag “ticket-holder” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  4. Day 3: send “Meet the speakers”
    Design: Speaker announcement template
  5. Wait 3 days
  6. Only continue if the contact doesn’t have the tag “ticket-holder” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  7. Day 6: send “Early-bird price ends tonight”
    Design: Last chance / sale ends tonight template

Frequently asked questions

What is an early-bird ticket sales automation?

Announce early-bird tickets, share the line-up, then a deadline reminder; stops once they buy. Sell more tickets early, so you can plan with confidence.

How does the early-bird ticket sales sequence start?

Starts when the tag “event-interest” is added. Each contact then moves through the steps on their own schedule.

How many emails are in the early-bird ticket sales sequence?

It contains 3 emails over 6 days. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this early-bird ticket sales automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “Early-bird ticket sales”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: early bird ticket email, event ticket sales sequence, conference promotion emails, ticket deadline reminder

At a glance

  • Goal: Sell more tickets early, so you can plan with confidence.
  • Trigger: Tag added
  • Length: 3 emails over 6 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

Use this workflow free

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