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Events & bookings

Event countdown email automation

Build excitement before a conference or event: agenda, speakers, final details, then a thank-you. Keep ticket holders excited and informed so they show up.

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How it works

Starts when the tag “ticket-holder” is added. 4 emails over 15 days.

  1. Day 0: send “Your event agenda”
    Design: Conference agenda template
  2. Wait 7 days
  3. Day 7: send “Meet the speakers”
    Design: Speaker announcement template
  4. Wait 6 days
  5. Day 13: send “Tomorrow! Everything you need to know”
    Design: Event reminder template
  6. Wait 2 days
  7. Day 15: send “Thanks for coming!”
    Design: Thanks for attending template

Frequently asked questions

What is an event countdown automation?

Build excitement before a conference or event: agenda, speakers, final details, then a thank-you. Keep ticket holders excited and informed so they show up.

How does the event countdown sequence start?

Starts when the tag “ticket-holder” is added. Each contact then moves through the steps on their own schedule.

How many emails are in the event countdown sequence?

It contains 4 emails over 15 days. You can add, remove or reorder steps, change the waiting times and edit every email.

How do I set up this event countdown automation?

Create a free ENB Technologies account, go to Automations › New automation and choose “Event countdown”. It is created with every email designed in your brand. Review it, then click Activate.

Also searched as: event countdown emails, conference email sequence, pre event emails, attendee communication automation

At a glance

  • Goal: Keep ticket holders excited and informed so they show up.
  • Trigger: Tag added
  • Length: 4 emails over 15 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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