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WhatsApp journeys

WhatsApp abandoned cart automation

Started by your shop: a WhatsApp cart reminder after an hour, then a discount code the next day if they haven’t bought. Recover abandoned carts on the channel with the highest open rates.

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How it works

Starts from your website, shop or app (API), or by hand. 2 WhatsApp messages over 1 day.

  1. Wait 1 hour
  2. Day 0: send the WhatsApp message “Abandoned cart reminder”
    Template: Abandoned cart reminder WhatsApp template
  3. Wait 1 day
  4. Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  5. Day 1: send the WhatsApp message “Discount code”
    Template: Discount code WhatsApp template

Frequently asked questions

What is a whatsapp abandoned cart automation?

Started by your shop: a WhatsApp cart reminder after an hour, then a discount code the next day if they haven’t bought. Recover abandoned carts on the channel with the highest open rates.

How does the whatsapp abandoned cart sequence start?

Starts from your website, shop or app (API), or by hand. Each contact then moves through the steps on their own schedule.

How many messages are in the whatsapp abandoned cart sequence?

It contains 2 WhatsApp messages over 1 day. You can add, remove or reorder steps, change the waiting times and edit every message. WhatsApp steps use Meta-approved message templates, sent from your own WhatsApp Business number.

How do I set up this whatsapp abandoned cart automation?

Create a free ENB Technologies account, connect your WhatsApp Business number, then go to Automations › New automation and choose “WhatsApp abandoned cart”. Review the messages, then click Activate.

Also searched as: whatsapp abandoned cart, whatsapp cart recovery, cart reminder whatsapp message, whatsapp ecommerce automation

At a glance

  • Goal: Recover abandoned carts on the channel with the highest open rates.
  • Trigger: API / manual
  • Length: 2 WhatsApp messages over 1 day
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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