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WhatsApp journeys

WhatsApp re-engagement automation

A friendly we-miss-you message, a comeback code if they don’t reply, then tag the unresponsive. Revive quiet WhatsApp subscribers and stop messaging those who don’t care.

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How it works

Starts when the tag “wa-inactive” is added. 2 WhatsApp messages over 12 days.

  1. Day 0: send the WhatsApp message “We miss you”
    Template: We miss you WhatsApp template
  2. Wait 5 days
  3. Only continue if the contact didn’t reply to the previous WhatsApp message
    Everyone else leaves the sequence here.
  4. Day 5: send the WhatsApp message “Win-back offer”
    Template: Win-back offer WhatsApp template
  5. Wait 7 days
  6. Only continue if the contact didn’t read the previous WhatsApp message
    Everyone else leaves the sequence here.
  7. Tag the contact “wa-unengaged”

Frequently asked questions

What is a whatsapp re-engagement automation?

A friendly we-miss-you message, a comeback code if they don’t reply, then tag the unresponsive. Revive quiet WhatsApp subscribers and stop messaging those who don’t care.

How does the whatsapp re-engagement sequence start?

Starts when the tag “wa-inactive” is added. Each contact then moves through the steps on their own schedule.

How many messages are in the whatsapp re-engagement sequence?

It contains 2 WhatsApp messages over 12 days. You can add, remove or reorder steps, change the waiting times and edit every message. WhatsApp steps use Meta-approved message templates, sent from your own WhatsApp Business number.

How do I set up this whatsapp re-engagement automation?

Create a free ENB Technologies account, connect your WhatsApp Business number, then go to Automations › New automation and choose “WhatsApp re-engagement”. Review the messages, then click Activate.

Also searched as: whatsapp re-engagement, whatsapp win back message, inactive whatsapp subscribers, whatsapp reactivation campaign

At a glance

  • Goal: Revive quiet WhatsApp subscribers and stop messaging those who don’t care.
  • Trigger: Tag added
  • Length: 2 WhatsApp messages over 12 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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