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Keep customers

Win-back: email + WhatsApp automation

A we-miss-you email, a WhatsApp comeback code if it isn’t opened, then a last-chance email. Bring back more lapsed customers by reaching them on two channels.

Use this workflow free

How it works

Starts when the tag “inactive-60-days” is added. 2 emails + 1 WhatsApp over 12 days.

  1. Day 0: send “We miss you, Alex”
    Design: We miss you template
  2. Wait 5 days
  3. Only continue if the contact didn’t open the previous email
    Everyone else leaves the sequence here.
  4. Day 5: send the WhatsApp message “Win-back offer”
    Template: Win-back offer WhatsApp template
  5. Wait 7 days
  6. Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  7. Day 12: send “Last chance: your welcome-back gift”
    Design: Last chance / sale ends tonight template

Frequently asked questions

What is a win-back: email + whatsapp automation?

A we-miss-you email, a WhatsApp comeback code if it isn’t opened, then a last-chance email. Bring back more lapsed customers by reaching them on two channels.

How does the win-back: email + whatsapp sequence start?

Starts when the tag “inactive-60-days” is added. Each contact then moves through the steps on their own schedule.

How many messages are in the win-back: email + whatsapp sequence?

It contains 2 emails + 1 WhatsApp over 12 days. You can add, remove or reorder steps, change the waiting times and edit every message. WhatsApp steps use Meta-approved message templates, sent from your own WhatsApp Business number.

How do I set up this win-back: email + whatsapp automation?

Create a free ENB Technologies account, connect your WhatsApp Business number, then go to Automations › New automation and choose “Win-back: email + WhatsApp”. Review the messages, then click Activate.

Also searched as: win back whatsapp and email, lapsed customer reactivation, we miss you whatsapp, customer reactivation flow

At a glance

  • Goal: Bring back more lapsed customers by reaching them on two channels.
  • Trigger: Tag added
  • Length: 2 emails + 1 WhatsApp over 12 days
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

Use this workflow free

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