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Abandoned cart: email + WhatsApp automation

Started by your shop: an email reminder, a WhatsApp nudge if it isn’t opened, then a discount if they still haven’t bought. Recover more abandoned carts by reaching shoppers where they actually read messages.

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How it works

Starts from your website, shop or app (API), or by hand. 2 emails + 1 WhatsApp over 1 day.

  1. Day 0: send “You left something behind”
    Design: Abandoned cart template
  2. Wait 3 hours
  3. Only continue if the contact didn’t open the previous email
    Everyone else leaves the sequence here.
  4. Day 0: send the WhatsApp message “Abandoned cart reminder”
    Template: Abandoned cart reminder WhatsApp template
  5. Wait 1 day
  6. Only continue if the contact doesn’t have the tag “customer” (for example, hasn’t bought yet)
    Everyone else leaves the sequence here.
  7. Day 1: send “Still thinking it over? Here’s 10% off”
    Design: Sale / discount code template

Frequently asked questions

What is an abandoned cart: email + whatsapp automation?

Started by your shop: an email reminder, a WhatsApp nudge if it isn’t opened, then a discount if they still haven’t bought. Recover more abandoned carts by reaching shoppers where they actually read messages.

How does the abandoned cart: email + whatsapp sequence start?

Starts from your website, shop or app (API), or by hand. Each contact then moves through the steps on their own schedule.

How many messages are in the abandoned cart: email + whatsapp sequence?

It contains 2 emails + 1 WhatsApp over 1 day. You can add, remove or reorder steps, change the waiting times and edit every message. WhatsApp steps use Meta-approved message templates, sent from your own WhatsApp Business number.

How do I set up this abandoned cart: email + whatsapp automation?

Create a free ENB Technologies account, connect your WhatsApp Business number, then go to Automations › New automation and choose “Abandoned cart: email + WhatsApp”. Review the messages, then click Activate.

Also searched as: abandoned cart whatsapp and email, omnichannel cart recovery, whatsapp cart reminder automation, cart abandonment flow

At a glance

  • Goal: Recover more abandoned carts by reaching shoppers where they actually read messages.
  • Trigger: API / manual
  • Length: 2 emails + 1 WhatsApp over 1 day
  • Smart rules: skips people who unsubscribe; waits for double opt-in confirmation

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